Project Overview-
Delved into the intricacies of exhibition design, exploring conceptualization, spatial organization, visual storytelling, and interactive elements through various pathways - graphic and interaction design.
Pre Task (Individual)-
Visit any exhibition space of your choice for a minimum of 1 hr and document the sensorial experience, take pictures, draw, make notes, and record their thoughts on the phone.
Indian Habitat Centre
Learnings and Realisations-
Field visit-Assignment 1 (Group)
Dhoomimal Gallery
LOGO UNFOLD-
THEME- PRACTISING SOLIDARITY
What is Solidarity?
INDIVIDUAL LOGO ITERATIONS & CONCEPTS-
Things to keep in mind-
The logo should be legible enough for everyone, not just the creative people.
It should be scalabe.
It should be designed in such a way to keep the theme and the context of the grad show in mind.
Think of the collaterals where the logo will be placed/used and design accordingly.
Hand Drawn Iterations-
Realisations-
At first I was more focused on the making wordmarks, by trying out different sans serif fonts, then I realsed that making simple horizontal logo's wasn't looking very eye-catchy, I wanted the logo to be a bit fun, that can catch attention, so I started trying out other placements, un symbols and playing with different forms.
Digital Iterations ( OF MY SEGREGRATED LOGO'S)
Concepts used-
UN interlocking
playing with forms- radial & organic
trying out various letter formations
My Finalised Logo's
The first two logo's were the ones that got most of the votes during our group presnetation.
LOGO concept1
TESTED ON MOCKUPS- Merchandise
Further Digital Iterations and refinement-
GRAPH PAPER ITERATIONS-
Realisations-
Shifting back to hand drawn iterations and fixing the legibility issues on the grid made the task more precise, though doing them digitally was much more easier.
I got the feedback regarding the logo that now after making it digitally, the organic form of the logo somewhere disappeared, which made it look attractive
Final Logo
This logo is a visual representation of the theme of practicing solidarity. It aims to convey a sense of connection and unity among individuals through the integration of the letters 'U' and 'N'. Embracing organic forms rather than rigid shapes, the logo fosters a warm and inclusive atmosphere.
BRANDING UNFOLD-
Started with taking out the letterforms from logo itself and playing with different sizes and orientations, for eg formed a face structure with letter forms.
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