Environmental Graphics- Grad Show

Project Overview-

Delved into the intricacies of exhibition design, exploring conceptualization, spatial organization, visual storytelling, and interactive elements through various pathways - graphic and interaction design.

Pre Task (Individual)-

Visit any exhibition space of your choice for a minimum of 1 hr  and document the sensorial experience, take pictures, draw, make notes, and record their thoughts on the phone.

Indian Habitat Centre

Learnings and Realisations-

Field visit-Assignment 1 (Group)

Dhoomimal Gallery

LOGO UNFOLD-

THEME- PRACTISING SOLIDARITY

What is Solidarity?

INDIVIDUAL LOGO ITERATIONS & CONCEPTS-

Things to keep in mind-

• The logo should be legible enough for everyone, not just the creative people.

• It should be scalabe.

• It should be designed in such a way to keep the theme and the context of the grad show in mind.

• Think of the collaterals where the logo will be placed/used and design accordingly.

Hand Drawn Iterations-

Realisations-

At first I was more focused on the making wordmarks, by trying out different sans serif fonts, then I realsed that making simple horizontal logo's wasn't looking very eye-catchy, I wanted the logo to be a bit fun, that can catch attention, so I started trying out other placements, un symbols and playing with different forms.

Digital Iterations ( OF MY SEGREGRATED LOGO'S)

Concepts used-

• UN interlocking

• playing with forms- radial & organic

• trying out various letter formations

My Finalised Logo's

The first two logo's were the ones that got most of the votes during our group presnetation.

LOGO concept1

TESTED ON MOCKUPS- Merchandise

Logo pitch presentation link

Further Digital Iterations and refinement-

GRAPH PAPER ITERATIONS-

Realisations-

Shifting back to hand drawn iterations and fixing the legibility issues on the grid made the task more precise, though doing them digitally was much more easier.

I got the feedback regarding the logo that now after making it digitally, the organic form of the logo somewhere disappeared, which made it look attractive

Final Logo

This logo is a visual representation of the theme of practicing solidarity. It aims to convey a sense of connection and unity among individuals through the integration of the letters 'U' and 'N'. Embracing organic forms rather than rigid shapes, the logo fosters a warm and inclusive atmosphere.

BRANDING UNFOLD-

Started with taking out the letterforms from logo itself and playing with different sizes and orientations, for eg formed a face structure with letter forms.