DOCUMENTATION & REFLECTIVE VLOG
PROJECT INTRODUCTION-
We were introduced to branding and identity systems as an essential part of design communication.
Explored the relationship of form and meaning through the various phases of
identity design from logo development, to creating components of branded visual systems and expressing these with the appropriate print or digital-based applications.
Learning Outcome (LO's) :
(Context 1) - Analyze the relationship(s) between contexts and design outcomes.
(Process 1) - Identify the user needs through research and iterative design development.
(Design realization 1) - Engage with and utilize the guided workshop(s) as a creative extension of the design studio.
(Personal & Professional Development 1) - Recognize the context of their own position as designers situated within the contexts of practice.
I HOUR PITCH
Presented three different unique business ideas-Product/service/event/community
Selected one out of the three ideas that majority of people liked.
This gave me an idea about the pros and cons of each one of them and helped me choose one.
Helped me learn how to create pitch decks and research about different brands.
Research-
1 HOUR PITCH PRESENTTATION-LINK
BRANDING & MARKETING-
Notes-Research & Observation
Learnings-
What I learnt is branding is who you are, and marketing is how you build awareness.
Apart from understanding the strengths ,weakness ,opportunities and threats of my brand SWOT analysis helped me understand where my brand stands in the market and how is it different from that of my competitors.
This created a base for carry forwarding my research further on target audience and competitor analysis.
It helped me assess whether or not the brand strategy and visual identity system are resonating with my audience or not.
During these sessions we had several lectures from Mrs. Shaileja, who informed us more of the marketing side of this. It was during these lectures that I was introduced to several technique to understand the marketing side of my business
BRAND RESEARCH Presenation-
Learnings-
Brand market research helped me achieve competitive advantage through objective, insight based ideas and recommendations on product, service or customer service strategies.
It gave me an overall idea of the existing cleaning brands , I got to know what my competitors were doing wrong that I could correct in my brand, this also helped me develope the USP for my brand.
Brainstorming 20 descriptive keywords helped me capture the essence of my brand, it helped me summed my overall research and helped me in naming logo iterations.
MOODBOARD-
"Everyhthing can be moodboard"
-Visually stunning collection of ideas, inspiration represented through images, texts, videos, textures.
moodboards can be-
tactile
digital
combination- best approach
With this understanding, I proceeded to make my first mood board.
First I created a digital moodboard where in i tried to combine color palette and textures, and added spme self clicked and other cleaning visuals.
After this i was given a feedback that my moodboard was gvoing on a right direction but it was pretty direct, i was also suggested to make my own textures physically and make a tactile moodboard.
Creating textures-
I decided to create a soapy texture and a texture from lemon peel as lemon is known as the best cleaning agent.
LEARNINGS-
Mood board could consist more than just images, text and textures. It could even consist of sounds, objects etc as long as it communicates about the final result.
A moodboard is
To communicate-
express the vision you have in your mind
clear the design story
help you collaborate and collate nd focus your ideas to help and define the project.
LOGO DESIGN PROCESS-
Assignmenrt-1
Brief:
Click/choose a photo of any object.
Trace the image onto a gateway sheet and simplify the form.
Play with stroke weight, orientation etc.
I chose a zebra's image as it would be interesting to play with the different types of lines and stroke weights
Some of my iterations weren't looking like a zebra but more of a tiger and dog because of the jaw, so I had keep in mind that i maintain the original shape of a Zebras jaw.
The main reason for this task was to create a logo but playing with forms. The final logo should satisfy at least majority of the below pointers,
We were asked select one from our list of iterations and create a logo out of it.
The main focus over here understand how to manipulate forms to give it different context.
I created a kids clothing brand-
"Zoobie Doo"
As this has a soft and playful touch to it
Learnt about different types of logo and categories and tried to categorise my competitors logo into these categories.
It allowed me to look at various different interesting logos,
I got to know that conbination logo's were one of the most used types of logo as it has both text as well as visual.
Later I also did the same activity with other logos and brands to get a better clarity on the different types.
LOGO ITERATIONS-
In the beginning I was going a little too literal and going just for symbols. I was told that,
I should explore beyond just the literal expressions of cleaning symbols
Explore more on letter marks.
Work more on the overall form. don't forget that the symbol must be scalable.
Work more on the forms and positioning one chosen iteration.
In the beginning I was going a little too literal and going just for proper cleaning props as illustrations, later i got a feeback and was suggested to wrok on a high contrast wordmark as it catered more to my target audience.
LEARNINGS & REALISATIONS-
I have used the letter K in the logo instead of C to add a unique aspect to it.
At first i was following more of an illustrative approach, and was creating monograms, but after looking back into my resaerch and keywords I realised that according to my target audience I should stick to using typefaces with high contrast as they looked classier and more elegant.
The L in my logo is leaned towards K that depicts the party aspect ( a drunk person)
The word klean is written in bold whereas over is comapritively lighter, the O depicts the whole after party clean over aspect.(before & after).
I wanted to keep a very simple yet clever logo.
Having a concept behing the logo is very important as it gives you a claer direction on what to do.
BRAND GUIDELINE LINK- https://www.behance.net/gallery/169521493/BRANDING
Learnings and Reflections-
Branding is something that gives an identity or a voice to a brand and helps it to build a story that it communicates to its target audience.
Research like SWOT analysis, analysing my target audience etc gave a kick start to the whole process and helped me identify the whole visual identity for my brand.
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